Why Do You Build Green?

Last year I came to West Coast Green for the first time and found it to be a very well put-together conference. Most of the time I spent working at my booth (GreenBuildingAdvisor.com) but I was able to sneak away for a long presentation by Bill Reed on Integrated DesignBuilding design in which different components of design, such as the building envelope, window placement and glazings, and mechanical systems are considered together. High-performance buildings and renovations can be created cost-effectively using integrated design, since higher costs one place can often be paid for through savings elsewhere, for example by improving the performance of the building envelope, the heating and cooling systems can be downsized, or even eliminated.. An excellent presentation and if he does it again this year, I recommend it. Because I was at the booth for so long, I decided to have a little fun with my video camera. I began asking people a simple question and recording the answers.

For those at home,
Why do YOU build green?