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Website Targets LEED Program

A well-known Washington lawyer is apparently behind the campaign to discredit the USGBC’s building-rating system

Posted on Mar 11 2014 by Scott Gibson

A Washington lawyer and public relations powerhouse who has railed against everything from the Environmental Protection Agency to Mothers Against Drunk Driving now has the LEEDLeadership in Energy and Environmental Design. LEED for Homes is the residential green building program from the United States Green Building Council (USGBC). While this program is primarily designed for and applicable to new home projects, major gut rehabs can qualify. building standard in his sights.

At a website called LEEDexposed, the building rating system developed by the U.S. Green Building Council is attacked on a number of fronts: for its "questionable science," its "arbitrary point system," and its cost to taxpayers.

It didn't take long for the website and some of its claims to make a splash.

Does energy use intensity matter?

Among the writers who objected to the method as well as the message was Lloyd Alter at the Treehugger website. He focused specifically on assertions that large, privately owned LEED-certified buildings in Washington, D.C., had a higher energy use intensity (EUI) than did non-certified buildings. The conclusions evidently were extracted from a report issued by the District of Columbia late last month.

EUI makes a lousy point of comparison, Alter wrote in a blog posted at Treehugger on March 7, and it's no mystery why LEED-certified buildings might score higher.

"In fact, this is often the case," he says, "because LEED buildings are newer and modern office planning packs people in more tightly, with more computers, so that they use more energy per square foot ... On its own, EUI isn't a very useful metric; a bunch of rich old fossil fuel lobbyists in big corner offices are going to use a lot less energy per square foot than the kids packed into the USGBCUnited States Green Building Council (USGBC). Organization devoted to promoting and certifying green buildings. USGBC created the LEED rating systems. headquarters."

Alter makes the connection between LEEDexposed, a group called the Environmental Policy Alliance, and Washington lawyer Richard Berman, as does Sara Johnson in an an article she wrote for Architect. Berman has a long history of taking on unpopular causes for corporate clients and was the subject of a 60 Minutes segment entitled "Dr. Evil".

Green is no simple business

The Green Building Council also rebutted the broadside.

"We can tell you that the recent claims made by the fictitious organization 'Environmental Policy Alliance,' which runs LEEDexposed, are false," the USGBC said via email. "As a recent report by the District of Columbia states, Washington’s commercial buildings are exceptionally efficient, scoring on average 77 out of 100 on the ENERGY STARLabeling system sponsored by the Environmental Protection Agency and the US Department of Energy for labeling the most energy-efficient products on the market; applies to a wide range of products, from computers and office equipment to refrigerators and air conditioners. scale, well above the national median score of 50.

"Commercial buildings in the District of Columbia have reduced their energy consumption by an average of six percent from 2010 to 2012," the statement continued. "These positive results are due in large part to the District’s use of LEED, the most widely used global green building program."

Johnson calls the LEEDexposed site an example of "astroturfing." That phrase describes the antics of organizations that pose as grassroots outfits when they are in fact bankrolled by big corporations trying to to get their message out.

Whoever might ultimately be funding the LEED-bashing site, it's not the first time the U.S. Green Building Council program has come under attack. It's been center-stage in such diverse public spats as the ongoing squabble over timber certification to a well-publicized lawsuit filed by Henry Gifford in New York over LEED's energy-efficiency claims.

In the end, it's about who gets the competitive edge as green certification gains ground in the marketplace. The U.S. Green Building Council is, after all, competing with a variety of other building-rating programs, such as the Green Globes initiative mentioned at LEEDexposed. A war of words will help determine where the green certification money goes.


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1.
Tue, 03/11/2014 - 06:58

Backlash backlash?
by Bill Smith

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This could be one of the biggest PR boosts for LEED in years. I'm not a LEED fan by any means, but I find myself getting behind them in this spat.

I think it's the same reaction as when families fight and bicker but join forces when a non family member attacks your cousin. Your cousin may not be right all the time, but he is your cousin.

And there is the slim hope that your cousin will someday mend his ways.


2.
Tue, 03/11/2014 - 18:08

LEEd Still Not Complicated Enough
by kye ford

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The problem with LEEd is that it is not convoluted enough. There needs to be more categories with more points! It's confusing now but if they really want to make people's heads explode, and make it more expensive, they need to ratchet it up a notch. How about credits for the G.C. driving a Prius to the 4000s.f. "Green" McMansion?


3.
Wed, 03/12/2014 - 10:32

Favorite summary statement from the DC report
by Meyer Brendan

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"Age has no impact. Contrary to popular belief, there is zero correlation between the age of a building and its energy performance."


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