Posted on June 28, 2011 by Tristan Roberts in Energy Solutions
I am going to go out on a limb here, but I would bet that sometime in the last 24 hours you have received a marketing message centered around how “green,” how “environmentally friendly,” or (if it's really serious), how “sustainable” something is.
Whether or not we believe in these claims is a matter of some debate. The 2011 Cone Green Gap Trend Tracker found that an 97% of Americans believe they know what common environmental marketing claims such as “green” or “environmentally friendly” mean. Apparently we have seen enough of these claims to know what they're all about.