Posted on February 8, 2011 by Michael Strong, LEED Associate, CGP in Business Advisor
If you do not already include tankless water heaters as part of the signature features in your homes and remodels, you should at least understand why so many folks are in love with the benefits. The reasons just may surprise you — and hopefully motivate you to learn how to sell more of them and how to better satisfy your clients.
When I sell tankless water heaters, I do not sell them based on their perceived water efficiency or that they provide instant hot water. In fact those are myths that I usually have to dispel first before talking about their benefits.