Posted on September 30, 2008 by Matt Golden in Green Building Blog
Process Comes First, Then Products
Green houses can be built with un-green products and un-green houses can be built with all-green products.
In our common vernacular, “green” has come to mean many things and, at the same time, nothing at all. It has become the de facto term for environmentally sound—appplied to everything from healthy living to energy consumption and global warming. Clever marketing has people choosing hair products and hybrid cars based on their green status.