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Judge Tosses Lumber Complaint

Illinois handymen sued retailer after discovering a 4x4 isn't actually 4 inches square

Posted on Oct 12 2017 by Scott Gibson

A federal judge in Illinois has dismissed a case brought against a lumber retailer by customers who claimed that labels on dimensional lumber were misleading.

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Image Credits:

  1. Mike Mozard via Flickr

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Steve Mouzon on the New Business of Business

If you are willing to be patient, giving things away can often help your bottom line

Posted on May 5 2015 by Fernando Pages Ruiz

The green-building movement proved resilient during the Great Recession and beyond. While conventional builders went bankrupt, many green builders thrived. This trend continues, so when I heard that green-building guru Steve Mouzon, author of The Original Green, was holding a seminar on new approaches to building up green business, I wanted to know more.

I spoke with Steve while he was on the road in Birmingham, Alabama, and I asked him, "What's different about the new green business plan from the traditional builder's approach?"

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A New Book Helps Builders Tame Social Media

A California contractor launches an online construction guild, and then uses his newfound web expertise to write a book for builders

Posted on Dec 10 2013 by Scott Gibson

Like a lot of builders, Santa Cruz, California, contractor Mike Hartrich relied on word-of-mouth referrals to keep his business in the black. Although he never advertised, he had plenty of work.

Those were the good old days. Then, in 2009, the construction business dried up as the economy went into a tailspin. "I'd always stayed busy," he said recently by phone, "and then all of a sudden I wasn't."

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Image Credits:

  1. Mike Hartrich

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Architect Turned Master Marketer Writes a Book

Steve Mouzon explains how you can use new social media in your marketing strategy

Posted on Sep 30 2013 by Carl Seville

Architect, urbanist, and new media guru Steve Mouzon's latest book, New Media for Designers and Builders, is a how-to manual for business owners who want to use social media and other marketing methods to promote themselves for fun and profit. It is truly a 21st-century book, since it is available in PDF and iPad formats, and since much of the content is published on separate websites accessed through embedded links.

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Image Credits:

  1. Steve Mouzon

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If Only Green Homes Could Be Sold Like Breakfast Cereal

Why do consumers care more about the technical specifications of their shredded wheat than their homes?

Posted on Aug 2 2013 by Martin Holladay

Just the other day, I was looking at a box of breakfast cereal. The largest lettering on the box were the three words naming the cereal: Frosted Shredded Wheat. Next in prominence came the tag line: “Contains 6 g. of fiber per serving.”

You’re probably thinking, “so what?” Manufacturers of processed food make claims like this so frequently that we’ve all gotten used to them.

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FTC Warns Window Makers on Exaggerated Energy Claims

The agency hasn’t let up on its push to reduce misleading or erroneous marketing claims of energy savings resulting from replacement-window installations

Posted on Sep 7 2012 by Richard Defendorf

Early this year, five window makers agreed to settle Federal Trade Commission charges that the firms had made deceptive claims about the energy efficiency and energy cost savings that their windows could deliver. But that was just one step in the agency’s quest to address deceptive marketing in this building-component category.

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Image Credits:

  1. Newpro

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Elements of Successful Websites

Tips to boost your online presence

Posted on Oct 27 2009 by Dina Lima

Your website is your online storefront. We live in an Internet-driven society. One of the huge benefits that we all love and enjoy is instant access to all sorts of information. According to the Domain Name Industry Brief by VeriSign, Inc., the Internet now has more than 183 million domain names (1Q 2009). This is a 12% increase compared to the same quarter a year earlier.

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Marketing High-Performance Homes

How Value-Based Marketing Can Increase Your New Green Home Sales

Posted on May 21 2009 by Dina Lima

High performance homes save energy, conserve water, are more durable, cost less to maintain, are healthier for the occupants and are less stressful on the environment. Simply put, they are better homes! However, how do you explain “better” to your customers to help them make the decision to buy your green-built homes?

Here are some tips to help you market and sell more homes.

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