Posted on April 27,2015 by ScottG in Hartrich
Like a lot of builders, Santa Cruz, California, contractor Mike Hartrich relied on word-of-mouth referrals to keep his business in the black. Although he never advertised, he had plenty of work.
Those were the good old days. Then, in 2009, the construction business dried up as the economy went into a tailspin. "I'd always stayed busy," he said recently by phone, "and then all of a sudden I wasn't."