A New Book Helps Builders Tame Social Media

Posted on April 27,2015 by ScottG in Hartrich

Like a lot of builders, Santa Cruz, California, contractor Mike Hartrich relied on word-of-mouth referrals to keep his business in the black. Although he never advertised, he had plenty of work. Those were the good old days. Then, in 2009, the construction business dried up as the economy went into a tailspin. "I'd always stayed busy," he said recently by phone, "and then all of a sudden I wasn't."

Architect Turned Master Marketer Writes a Book

Posted on April 27,2015 by CarlSeville in business

Architect, urbanist, and new media guru Steve Mouzon's latest book, New Media for Designers and Builders, is a how-to manual for business owners who want to use social media and other marketing methods to promote themselves for fun and profit. It is truly a 21st-century book, since it is available in PDF and iPad formats, and since much of the content is published on separate websites accessed through embedded links.

If Only Green Homes Could Be Sold Like Breakfast Cereal

Posted on April 27,2015 by user-756436 in comfort

Just the other day, I was looking at a box of breakfast cereal. The largest lettering on the box were the three words naming the cereal: Frosted Shredded Wheat. Next in prominence came the tag line: “Contains 6 g. of fiber per serving.” You’re probably thinking, “so what?” Manufacturers of processed food make claims like this so frequently that we’ve all gotten used to them.

FTC Warns Window Makers on Exaggerated Energy Claims

Posted on April 27,2015 by Fretboard in energy efficiency

Early this year, five window makers agreed to settle Federal Trade Commission charges that the firms had made deceptive claims about the energy efficiency and energy cost savings that their windows could deliver. But that was just one step in the agency’s quest to address deceptive marketing in this building-component category.

Elements of Successful Websites

Posted on April 27,2015 by DinaLima in marketing

Your website is your online storefront. We live in an Internet-driven society. One of the huge benefits that we all love and enjoy is instant access to all sorts of information. According to the Domain Name Industry Brief by VeriSign, Inc., the Internet now has more than 183 million domain names (1Q 2009). This is a 12% increase compared to the same quarter a year earlier.

Marketing High-Performance Homes

Posted on April 27,2015 by DinaLima in Energy Star

High performance homes save energy, conserve water, are more durable, cost less to maintain, are healthier for the occupants and are less stressful on the environment. Simply put, they are better homes! However, how do you explain “better” to your customers to help them make the decision to buy your green-built homes? Here are some tips to help you market and sell more homes.

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