Posted on January 29,2015 by patrick_mccombe in Heat Mirror
Serious Materials has abandoned its expensive venture into high-performance window manufacturing.
Based in Sunnyvale, California, Serious Materials (also known as Serious Energy) entered the building materials market in 2002 with a new sound-proofing drywall called QuietRock. Launched at a time when home construction was booming, the new drywall met with initial success. Serious soon went looking for other building products to sell, including high-performance windows. In 2007 the company acquired Alpen, a manufacturer of fiberglass windows based in Boulder, Colorado.