An unhappy “insulating paint” company
A manufacturer of "insulating paint" is bummed out about GBA articles reporting that reputable research labs have found that so-called "insulating paint" is useless when it comes to reducing residential energy bills.
According to the website, "What is especially dishonest and loathsome is when someone purports themselves to be a expert, and then maligns a product they have never used. This article that I'm referring to was written back in 2009, but because it's on a blog site like Greenbuildingadvisor.com, it stays quite current in the search engine rankings, to the disservice of everyone that reads this false and misleading article." (This passage appears in a blog titled "Green Lies.")
Bummer. Anyway, the insulating paint manufacturer had a great idea. The company started a new website called TrueGreenBuildingAdvisor.com. Genius, right?
The website includes a page called "Energy Saving Tips." Guess what Tip #1 is? You guessed it -- "Use insulating paint."
I couldn't make this story up if I wanted to.
(Here is a link to the 2009 article that got the paint scammers all riled up: ‘Insulating’ Paint Merchants Dupe Gullible Homeowners.)
Posted Jun 23, 2014 2:49 PM ET
Edited Jun 23, 2014 3:12 PM ET
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