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Green Building News

How to Sell Green Homes

A video tour shows just what buyers need to see to appreciate sustainability It’s easy to showcase attractive trim packages, high-quality kitchen cabinets, and granite countertops, but how do you show off green features, such as tight envelope, good air quality, and water efficiency? These are the hidden things you don’t see in a finished home, and they’re often hard for a customer to buy in to. This video shows a special room that Pulte Homes Las Vegas adds to each of its sales offices to give potential buyers a closer look into these hidden features. This _Quality Construction Center_, has transparent wall and ceiling panels that give a behind-the-scenes look at blown-in cellulose insulation and sealed ductwork; thermometers compare temperature differences between the conditioned space and the relatively cool attic to demonstrate how well the insulation actually performs; and a hands-on display lets buyers feel how well the low-e glass holds back the summer heat. Pulte Las Vegas has incorporated the Environments for Living program to position itself as a leader in energy-efficient, environmentally friendly home building. And they put their money where their mouth is they have an energy-bill guarantee on all their new EFL homes.

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More about Pulte Homes Las Vegas: Efficiency in the Desert


  1. pcba | | #1

    Marketing Green
    Our association is building a green showcase house for our Fall Parade of Homes. This article gave me some great ideas on marketing it. It's especially appropriate in light of today's announcement about Pulte buying Centex. Thanks

  2. jBlake | | #2

    Marketing Green to Developers
    Our biggest problem here in Miami is marketing green buildings to developers. There are some great ideas in that video that I think will help. Thanks!


  3. ronlbrenner | | #3

    Marketing Green
    I think this is a great way to educate the public on various aspects of construction quality and / or green. Most home buyers are not visiting green blogs every day - nor are they green fanatics. These simple vignettes can give tangible benefits to the solutions.

    Top 10 green things to do – when building your new home
    Simple,Unique, Creative and Green House Plans

  4. GBA Editor
    Rob Wotzak | | #4

    Thank you all for the great feedback. I'll be sure to work on more videos like this in the future.

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