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The Sun Also Rises in the Southeast

After a slow start, the potential for clean power in Georgia and Florida is enormous

Under a bill just signed in Georgia, the state will install a lot more photovoltaic (PV) arrays, like this one at an Atlanta hotel.
Image Credit: John S. Quarterman

Anyone who’s ever sat out on a Georgia afternoon or wandered outdoors in the bright Florida sunshine knows that the solar power potential in these two Southeastern states is enormous. Now, after a slow start, so is the headway that the clean power technology is making in the Southeast’s two most populous states. “In 2011, if you told me we’d be where we are today with solar,” says one Georgia solar advocate, “I would have laughed.”

Georgia, in particular, has become a solar standout, moving from 26th nationally in new solar capacity in 2012 to 7th in 2013. The Solar Power Free-Market Financing Act of 2015, signed recently by Governor Deal, will finally authorize in the Peach State the kind of solar power purchase agreements that have spurred solar growth across the country, enabling home- and business owners to stake their own claim to energy independence. (PPAs allow third-party developers to install solar on a home or business, and then sell the electricity back to the user at a discounted rate, often with no upfront costs.)

In Florida, a diverse coalition that includes the Tea Party Network, the Florida Alliance for Renewable Energy, Greenpeace, and the Florida Retail Federation, has geared up to put a question on the state’s November 2016 ballot that would finally make PPAs possible in the Sunshine State.

All of which means that Georgia and Florida may be poised to take full advantage of solar power’s many benefits: pollution-free electricity, cost-savings on energy, energy independence, easier and cost-effective compliance with the EPA’s Clean Power Plan to cut carbon pollution from existing power plants, and good jobs galore.

“The rest of the country is moving forward,” says Susan Glickman, Florida director of the Southern Alliance for Clean Energy. At long last, Georgia and Florida are likely to move with it.

Solar blossoms in the Peach State

For years, thanks to utility opposition, solar power development was stalled in Georgia. But in 2013, with the price of solar plummeting and Georgia ratepayers on the hook for cost overruns at two nuclear reactors, prominent conservatives began supporting the clean power of the sun.

One was Republican Public Service Commissioner Lauren “Bubba” McDonald, who spearheaded a plan now called the Georgia Power Advanced Solar Initiative (ASI) that would integrate 210 megawatts of solar power into the grid. (That plan was soon expanded and will now add an additional 525 MW, enough to power 48,000 homes.)

Another prominent conservative threw her weight behind solar, too: Tea Party Patriot leader Debbie Dooley. “Local conservatives have come to see solar as a free-market issue, which it is,” says one local advocate. “It’s a matter of property rights. Their recognition of that has done a great deal to bring solar to a more visible place in the Georgia economy.” Indeed, solar businesses in the state now employ almost 3,000 and anticipate adding as many as 650 jobs this year.

Perhaps it’s not surprising, then, that when Georgia State Representative Mike Dudgeon (R-Johns Creek) offered House Bill 57, to allow third-party financing of solar power systems in the state, this spring it passed both houses of the Georgia General Assembly unanimously. It will open the Georgia solar market, which has been largely driven by utility-scale development, to residential and commercial customers.

That’s a very good thing, says Brion Fitzpatrick, chairman of the Georgia Solar Energy Association, the state chapter of the industry trade group. “This shows how working together toward a common goal can transcend political divisions and produce lasting, productive results for all of Georgia.”

Sun power in the Sunshine State

When it comes to solar power potential, Florida ranks high on the nation’s list: third for solar power resources. Due in large part to that, the state could feasibly generate a mind-blowing 25 times its current electric needs using clean, renewable energy. Here’s another fact that gives solar a natural constituency in the Sunshine State: with its hot and humid weather, residents face electric bills that are 40 percent higher than the national average.

In a few locations in Florida, solar has made progress. In Gainesville, home to the University of Florida, the municipal utility ran the nation’s first feed-in tariff for solar, between 2009 and 2014, spurring the installation of more than 18 megawatts of solar power — enough to supply more than 1,400 homes. But at the state level, the legislature and the governor have consistently given solar the cold shoulder; Florida is one of only five states in the nation that prohibits PPAs. “To call us ‘underperforming’ on solar is an understatement,” Glickman says.

Rather than once again trying to move through the legislature, advocates are now taking a different tack. They’ve organized an incredibly diverse coalition of political groups, retailers, environmental organizations, and local governments in an effort to put solar PPAs on the state ballot in 2016.

There are several hoops that must be jumped through for the proposal to pass. First, its language must pass muster with the state’s Supreme Court. Then, by the end of 2015, advocates from Floridians for Solar Choice must collect almost one million signatures in favor of bringing the question to a vote. Finally, the initiative has to receive a full 60 percent of the vote in November 2016. Nevertheless, advocates are optimistic. Says Glickman, “People inherently understand that Florida has a significant solar resource we’re allowing to go untapped.”

The Southeast’s solar power potential has been one of our country’s greatest underused energy resources. With Georgia and Florida advocates across the political spectrum leading the way, though, lost solar power opportunities in the Southeast may soon be the way of the past.

Luis Martinez is a senior attorney with the National Resources Defense Council’s Energy and Transportation Program in the NRDC’s office in Asheville, N.C. This blog originally appeared at the NRDC Switchboard.


  1. Expert Member
    CARL SEVILLE | | #1

    Exciting News
    For most people but not me personally, as I live on a lot with not a bit of solar exposure - mature trees all around the perimeter that make small scale solar impossible. Someday we may see community scale solar around here, but I'm not holding my breath.

  2. Expert Member
    Dana Dorsett | | #2

    Net-metering or Value of Solar Tariff structures matter.
    Community solar in some states (like MA) can be "remotely net metered", where power going onto the grid from a community solar comes directly off the share-owners/lessee's bill as if it were being sourced behind the meter, in other places it's disallowed completely. Georgia's vertically integrated statewide electric utility has been successful at lobbying their regulators to prevent direct competition, but the third-party ownership model is the camels nose under the tent. By the time community solar takes off in GA the compensation for the power delivered may have changed, but not necessarily for the worse, and it may happen sooner than you think, as other states test the waters on how to structure rates fairly while capturing the full value of solar.

    In Maine there's been a lot of utility pushback on simple net metering, but the state paid for a value of solar analysis, which is currently being use as the basis for proposed rate restructuring. Under the proposed re-structuring PV owners (individual or community-solar) would be compensated under a Value of Solar Tariff (VOST), which is currently considerably higher than the residential retail rate, and as more solar gets built out reducing the value the VOST for new installations gets compensate at an adjusted, lower rate, as the built out capacity reaches pre-designated block numbers. The earlier installations are compensated at their original VOST rate for 20-25 years, and the newer goods are compensated for the same period based on the block-rate at the time it was built. This encourages a more rapid deployment of PV, but avoids the cross-subsidy argument that utilities have been using to discourage net-metering. There are many other provisions in the rate re-structuring proposal regarding commercial building demand charges, etc,, covered at some length in this blog yesterday:

    As other states turn the corner on this and prove that it can be done, it's not as if Debbie Dooley & friends are going to let the GA legislature sleep at the switch on this.

    If a Maine-style VOST block compensation structure were applied in GA/FL, when combined with third-party ownership that region would make California & Arizona's solar build-out rates & total penetration over the past decade look downright tepid.

  3. charles3 | | #3

    solar leasing companies
    So have any solar leasing companies decided to start operations in Georgia?

  4. Expert Member
    Dana Dorsett | | #4

    The ink is barely dry on the signed legislation...
    Yes, there are multiple players in the market already:

    It's only a matter of time before some of the bigger players like Vivint, SolarCity, SunPower, SunRun et al open up an office in GA. (Vivint is already selling home automation equipment in GA- wouldn't be surprised if they become an early mover in that nascent solar market.)

  5. charles3 | | #5

    Sure, multiple players but no
    Sure, multiple players but no one is leasing yet. That's what the new law is all about, right?

  6. Expert Member
    Dana Dorsett | | #6

    Let the legal wrangling begin in Florida!
    Seems they won't go down without a fight, trying to block even placing the initiative on the ballot.

    I'm not close enough to it to know if/when the initial leases will happen in GA. There is less policy support and still more hurdles to it in GA than in other states that have allowed third party ownership. The initial legislation was clearly necessary, but not sufficient on it's own to create a thriving market. It's still a pretty hot topic on the usual utility-biz blog sites, eg:

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