How green are IKEA products?

A lot people, particularly college-age people, trek to IKEA when it comes to interior design. Given that IKEA promotes itself as a “green” company, what is your take on the products they sell? How green are IKEA products?
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Quick Google search for IKEA Green makes their case:
http://www.ikeafans.com/ikea/ikea-environment/is-ikea-green.html
http://money.cnn.com/2008/11/25/news/companies/gunther_ikea.fortune/
http://abunchofgreens.blogspot.com/2008/03/ikea-green-and-safe.html
It doesn't seem possible that their products are green, but they certainly have that in mind, PR-wise.
Efficiency might be their best green trait.