How have other builders located the “green customer”?
I am curious to know how other builders are finding the committed “green” customer. We are a small construction company that has obviously been under all kinds of business/financial stress through these economic times. Several if not all projects right now focus on remodels/additions and have been mostly on a referral basis. It seems as if the market is calling for smaller, tightly built, energy efficient, local homes instead of energy efficient mountain monstrosities that we see all over our area. We are committed to the mantra “if its built right its built green” and we have always believed in this this fact. We have certifications with “Green Advantage” and CGP with NAHB Green….and we want to capitalize on this before the window passes us by.
We are a smaller commnunity with no local business network. We do have an HBA of which we are members. We don’t have a budget to do all kinds of trade shows and fancy booths. I am really curious to see what other contractors are doing? I know they are out there, but am struggling to bring us and them together.
Any input would be greatly appreciated.
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