Green Marketing
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The Real Estate Value of High-Performance Homes
Real estate and appraisal industries promote trainings and tools to help agents sell green homes for their rightful value, so why isn't it working?
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Using Disaster to Your Advantage
The need for more resilient homes in the face of more severe weather is an opportunity for smart builders
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Home Energy Performance Data: Why It Pays to Go First
The race to sell ‘green real estate’ could change the way we buy our homes
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Interest in Green Building is On the Rise
One-third of single-family builders say that most of their new homes can be called ‘green’
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When High-Performance Homes Don’t Sell
Despite the advantages, cutting edge housing doesn't always excite potential buyers
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Green Label Gives Texas Homes a Boost
A study of thousands of single-family houses shows that green certification is worth an average of $25,000 in resale value
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Steve Mouzon on the New Business of Business
If you are willing to be patient, giving things away can often help your bottom line
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Big Home, LEED Platinum Rating, but Still a Slow Sell
Landing Platinum certification was one thing for this California luxury-home project, finding a buyer was another
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FTC: Trying to Get a Better Grip on Green Claims
The agency’s proposed guideline updates aim to prevent greenwashing and reduce confusion for both consumers and companies
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Divining “Dilbert” and Green Construction
The comic strip's creator, Scott Adams, and recent academic research point to challenges in conveying accurate information about energy efficiency and green construction
