Now we know how the insulating paint pushers can afford all those ads
Martin Holladay
| Posted in Energy Efficiency and Durability on
Insulating paint costs $85 a gallon. No wonder the manufacturers and distributors can afford so many ads. They also issue press releases — including one that tripped up the Journal of Light Construction, a magazine that should know better. The photo shows a page from their “Products” page (February 2012).
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Replies
This is off topic but Martin started it.
Logically it should raise some doubts about motives when any company spends too lavishly on advertising. Consider insurance companies, which in the abstract serve to oversee a pool of money that participants can draw from in a crisis--the ideal operation would minimize spending on anything unrelated to the needs of policy holders. If an insurance company has ads on every TV channel, every magazine and newspaper, naming rights for a sports stadium, etc., that is a major fraction being siphoned from the pool, unavailable in a crisis. People should consider how spending affects the company's ability to serve their needs. As for marketing some consumer product, saturation levels of advertising can suggest a product that depends on hype because the value is poor. Bose may be the best example.
15-30% energy savings??? Wonder how they say that with a straight face?
Martin-I don't see the insulating paint on JLC link?
Bill,
It was there yesterday. Evidently the editor, Don Jackson, decided it was best to edit the online version of the page by removing the paint review. Clearly, he was right to do so.
Don Jackson is an excellent editor, by the way, and deserves credit for his (belated) realization that the JLC review was a mistake.