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What Corporate Net-Zero Pledges Really Mean

There is plenty of wiggle room in promises to eliminate carbon emissions with offsets and carbon credits

Corporate and government pledges to eliminate carbon emissions are growing common. However, some accounting methods for calculating emissions can be misleading. Photo courtesy x1klima / CC BY-ND / Flickr.

You’ll probably hear the term “net-zero emissions” a lot over the coming weeks as government leaders and CEOs, under pressure, talk about how they’ll reduce their countries’ or businesses’ impact on climate change. Amazon, for example, just announced that more than 200 companies have now joined its Climate Pledge, committing to reach net-zero emissions by 2040.

But what does net-zero emissions actually mean?

“Zero emissions”—without the “net” caveat—means emitting no greenhouse gases.

“Net-zero emissions” has more wiggle room. It’s like balancing a checkbook. The country or company cuts most of its emissions through efficiency and clean energy, then offsets the rest by removing carbon dioxide from the atmosphere or eliminating emissions elsewhere.

Political analysis, without partisanship

For example, trees absorb carbon dioxide from the air, so they’re often considered “negative emissions.” The tiny Himalayan kingdom of Bhutan can claim net-zero emissions because almost all of its electricity comes from hydropower, and its forests sequester about three times more carbon than its vehicles, factories, and other human activities emit.

Companies have another way to claim net-zero emissions—they can take advantage of carbon reductions elsewhere by buying carbon credits. For example, a U.S. company might pay to protect forests in South America and then subtract those trees’ negative emissions from its own emissions to say that its operations are “net-zero.” Other carbon credits support sustainable development projects, such as installing wind or solar power in poorer countries.

But counting on carbon credits also draws criticism because it allows those companies to keep generating greenhouse gases. Other concerns are that some projects would happen anyway, the emissions reductions might not be permanent or even verifiable, or they might get double-counted by more than one entity. Some projects, like tree planting, can take years to pay off in emissions reductions while the companies buying forest offsets continue emitting greenhouse gases.

Chart showing carbon-cutting pledges

Why does net-zero emissions matter?

Greenhouse gases trap heat near Earth’s surface. When their concentrations get too high, they fuel global warming.

In 2015, countries around the world agreed to limit global warming to well under 2° Celsius (3.6° F) compared with preindustrial times, with a goal of 1.5° C (2.7° F). To keep warming under 1.5° C with the least disruption, the United Nations says the world needs to be on a path to reach net-zero emissions by about 2050. To put those temperatures into perspective, global warming today is just over 1 C (1.8 F) above preindustrial levels, and rising seas and extreme weather are already a problem.

Several countries, including the United States, have pledged to meet the goal of net-zero emissions by 2050. But when the U.N. analyzed each country’s commitments under the Paris Agreement in mid-September, it found they still fall short by so much that even if every pledge is met, temperatures will rise about 2.7° C (4.86°F) this century.

Chart showing temperature limits and emissions trajectories to reach them.
Keeping global warming to 1.5°C will require negative greenhouse gas emissions. Climate Analytics and NewClimate Institute

How a company gets to net-zero emissions

To see how a company might get to net-zero emissions, let’s imagine a hypothetical company, ChipCo, that makes, packages, and distributes potato chips. ChipCo purchases electricity from a local utility to run machinery at its factory. It also has boilers to generate steam to heat the building and for some production processes. And it uses delivery trucks to transport its products to customers. Each step generates greenhouse gas emissions.

To achieve net-zero emissions, ChipCo’s first step is to ramp up energy efficiency. Improvements in insulation and equipment can reduce the amount of energy needed or wasted. A simple example is switching out incandescent light bulbs that use 60 watts of energy with LED bulbs that give off the same brightness, yet consume only 8 watts.

The second step is to switch from fossil fuels—the leading source of human-caused greenhouse gas emissions—to renewable energy, such as solar or wind power, that doesn’t produce greenhouse gas emissions. Once the company’s electricity is renewable, using electric delivery vehicles further cuts emissions.

Homes and office buildings can also be built to net-zero, or carbon-neutral, standards. In that case, the focus is on making them extremely energy-efficient and relying on heating and electricity from clean-energy sources.

ChipCo’s third step is finding negative emissions. It might be too expensive or not yet technologically possible for it to replace its steam boiler with a carbon-neutral product. Instead, ChipCo might purchase carbon credits that would remove the same amount of carbon from the atmosphere that would be generated by the boiler.

Companies are increasingly under pressure from governments, activists, and their customers, as well as some powerful investors, to cut their emissions.

To tell if a company is taking its responsibilities seriously, look for its action plan and performance so far. A company that announces a net-zero target of 2030 can’t wait until 2029 to take action. There needs to be a consistent trajectory of improvements in energy efficiency and clean energy, not just promises and carbon offsets.

Amrou Awaysheh is assistant professor of Operations Management and the executive director of the Business Sustainability Lab at Indiana University. This post originally appeared at The Conversation and is republished here under a Creative Commons license.


  1. JC72 | | #1

    Remember carbon credits are the primary source of revenue for companies which are popular with ESG investors. Tesla for example would not exist otherwise.

  2. Jon_R | | #2

    > net-zero target of 2030 can’t wait until 2029 to take action

    From what I've seen, this appears to be common. Make lots of promises today, worry about failing to meet the target when 2030 comes. For example, despite lots of promises, the use of coal is increasing. Probably better to ignore promises and do a linear extrapolation of recent emission reductions (ignoring Covid effects).

    I agree that "carbon credits" allow lots of games to be played. On other hand, there are legitimate negative carbon activities and there needs to be a mechanism to pay for them.

    > they still fall short

    So despite so many wishing otherwise, we have to start building with rising seas and more extreme weather in mind.

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