Greenwash
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FTC Rattles Windows Over Energy Savings Claims
Five window marketers, including Serious Windows, have agreed to stop making deceptive claims about energy savings
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Divining “Dilbert” and Green Construction
The comic strip's creator, Scott Adams, and recent academic research point to challenges in conveying accurate information about energy efficiency and green construction
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A Big-House Tests Green Cred in Berkeley
The Bay Area town designates as green a planned 6,500-sq.-ft. house, with a 3,400-sq.-ft. garage, kicking off a new round in the green-house/big-house debate
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Hacking Through the Thicket of Green Marketing
A House subcommittee worries that claims of greenness are too often mere greenwashing, and holds a hearing to investigate
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What is Really Green?
I recently read an incredible book, The Omnivore’s Dilemma, by Michael Pollan. He writes about the food industry - industrialized farming, huge cattle feedlots, how corn is a prevalent ingredient…
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Green Products Don’t Make It Green
Process Comes First, Then Products Green houses can be built with un-green products and un-green houses can be built with all-green products. In our common vernacular, “green” has come to…