How to Sell Green Homes
A video tour shows just what buyers need to see to appreciate sustainability
It’s easy to showcase attractive trim packages, high-quality kitchen cabinets, and granite countertops, but how do you show off green features, such as tight envelope, good air quality, and water efficiency? These are the hidden things you don’t see in a finished home, and they're often hard for a customer to buy in to.
This video shows a special room that Pulte Homes Las Vegas adds to each of its sales offices to give potential buyers a closer look into these hidden features. This Quality Construction Center, has transparent wall and ceiling panels that give a behind-the-scenes look at blown-in cellulose insulationThermal insulation made from recycled newspaper or other wastepaper; often treated with borates for fire and insect protection. and sealed ductwork; thermometers compare temperature differences between the conditioned spaceInsulated, air-sealed part of a building that is actively heated and/or cooled for occupant comfort. and the relatively cool attic to demonstrate how well the insulation actually performs; and a hands-on display lets buyers feel how well the low-eLow-emissivity coating. Very thin metallic coating on glass or plastic window glazing that permits most of the sun’s short-wave (light) radiation to enter, while blocking up to 90% of the long-wave (heat) radiation. Low-e coatings boost a window’s R-value and reduce its U-factor. glass holds back the summer heat.
Pulte Las Vegas has incorporated the Environments for Living program to position itself as a leader in energy-efficient, environmentally friendly home building. And they put their money where their mouth is they have an energy-bill guarantee on all their new EFL homes.
More about Pulte Homes Las Vegas: Efficiency in the Desert
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