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How to Sell Green Homes

Posted on Apr 7 2009 by Rob Wotzak

A video tour shows just what buyers need to see to appreciate sustainability

It’s easy to showcase attractive trim packages, high-quality kitchen cabinets, and granite countertops, but how do you show off green features, such as tight envelope, good air quality, and water efficiency? These are the hidden things you don’t see in a finished home, and they're often hard for a customer to buy in to.

This video shows a special room that Pulte Homes Las Vegas adds to each of its sales offices to give potential buyers a closer look into these hidden features. This Quality Construction Center, has transparent wall and ceiling panels that give a behind-the-scenes look at blown-in cellulose insulationThermal insulation made from recycled newspaper or other wastepaper; often treated with borates for fire and insect protection. and sealed ductwork; thermometers compare temperature differences between the conditioned spaceInsulated, air-sealed part of a building that is actively heated and/or cooled for occupant comfort. and the relatively cool attic to demonstrate how well the insulation actually performs; and a hands-on display lets buyers feel how well the low-eLow-emissivity coating. Very thin metallic coating on glass or plastic window glazing that permits most of the sun’s short-wave (light) radiation to enter, while blocking up to 90% of the long-wave (heat) radiation. Low-e coatings boost a window’s R-value and reduce its U-factor. glass holds back the summer heat.

Pulte Las Vegas has incorporated the Environments for Living program to position itself as a leader in energy-efficient, environmentally friendly home building. And they put their money where their mouth is they have an energy-bill guarantee on all their new EFL homes.

More Information

More about Pulte Homes Las Vegas: Efficiency in the Desert

Apr 8, 2009 9:50 AM ET

Marketing Green
by Beth Bodenstein

Our association is building a green showcase house for our Fall Parade of Homes. This article gave me some great ideas on marketing it. It's especially appropriate in light of today's announcement about Pulte buying Centex. Thanks

Apr 8, 2009 10:45 AM ET

Marketing Green to Developers
by Jonas Blake

Our biggest problem here in Miami is marketing green buildings to developers. There are some great ideas in that video that I think will help. Thanks!

M2E Consulting Engineers

Apr 13, 2009 8:27 AM ET

Marketing Green
by Ron Brenner

I think this is a great way to educate the public on various aspects of construction quality and / or green. Most home buyers are not visiting green blogs every day - nor are they green fanatics. These simple vignettes can give tangible benefits to the solutions.

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Apr 13, 2009 10:07 AM ET

by Rob Wotzak

Thank you all for the great feedback. I'll be sure to work on more videos like this in the future.

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