Media recognizes USGBC for greenwashing
The cover story today (with two complete inside pages!) for USA Today is a scathing attack on the USGBC and LEED for certifying all-glass buildings and even an over-the-top Las Vegas Casino. The article is chock-full of information which is going to be hard to ignore, I think.
I'm not qualified, from a building science point of view, to comment on the substance, but from a consumer point of view the article calls into doubt much of what the USGBC gives points for and ... through guilt by association and the admitted ignorance of most consumers probably ... other attempts to "certify" green construction.
If you can't get a copy of the paper, there is a brief video (5-1/2 minutes) online which summarizes:
At GREENINC.USATODAY.COM there is a database of the features that won points for 7100 buildings as compiled by the newspaper's data-base editor and a reporter.
Tomorrow, the paper plans to describe "How business interests became a powerful force on the Green Building Council" as well as how "Big changes could be coming to LEED -- but they won't be required until 2015."
For me, personally, the continual barrage of info confusing efficient building with profit and/or ego continues to direct my attention to the merits of the PGH ("pretty good house") approach. (I was not paid for the preceding endorsement.)
Posted Oct 24, 2012 7:46 PM ET
Edited Oct 25, 2012 7:28 AM ET
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