Posted on November 8, 2011 by
Carl Seville, GBA Advisor
Almost every time I am talking with someone about green building, whether a potential or current client, or just a casual conversation, inevitably solar power comes up. This causes me to go into full on curmudgeon mode, pointing out that solar panels are pretty much pointless on homes until you’ve done everything else you can to make it more efficient and healthy. Solar is hot, trendy, hip, something you can touch (and might want to touch, as opposed to insulation), and a marketer’s dream, as are many other building products, all of which are seem to be labeled “green.”